OUR DIRECTION · 2026–2028

Practical value.
A stronger future for growers.

Our strategy connects knowledge, market information, services and partnerships to better grower decisions and stronger agricultural enterprises.

Three pillars. One purpose.

Transformation

Turn knowledge into better production, stronger systems and practical action.

Transparency

Make market information, expectations and relationships clearer.

Sustainability

Protect grower livelihoods, households and the environment over the long term.

Eight connected programme platforms.

Grower Knowledge & Production

LAYD, technical talks, season readiness and Tobacco Clinic & Expo.

Explore Tobacco Clinic

Market Intelligence & Transparency

Public briefs, executive analysis, FFTT and From Market to Field.

Explore intelligence

Sustainability & Future Readiness

MyTreeTheirFuture, responsible production, traceability and resource stewardship.

Explore sustainability

Grower Access & Enterprise Services

Connections to finance, insurance, equipment, irrigation, inputs and testing.

Visit the Access Desk

Industry Convening & Thought Leadership

Zimbabwe Tobacco Indaba, sector dialogues and practical commitments.

Explore the Indaba

Advisory & Commercial Services

Farm setup, production-cycle support, people and corporate grower programmes.

Explore advisory services

Global Learning & Exchange

Inbound Zimbabwe immersions and reciprocal international learning visits.

Resilience, Beyond Tobacco & Media

Diversification, grower stories, the magazine and our digital community.

Explore Beyond Tobacco

The path to 2028.

Period	Focus
Late 2026 · Reset	Reconnect our programmes, mobilise partners and strengthen delivery systems.
2027 · Prove	Deliver focused programmes, test paid services and establish measurable results.
2028 · Expand	Scale what works, backed by evidence, delivery capacity and funding.

We will look beyond attendance to practice adoption, crop quality, grower economics, service access and environmental outcomes. Programme updates will distinguish plans from verified results.

Put the strategy to work.

Support a defined programme, commission a service, host a visit or contribute technical expertise.

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